If you’ve scrolled social media recently, you’ve probably seen generic gym ads with stock photos and cookie-cutter taglines. They look the same everywhere — and they don’t convert. Here’s why they fail and how you can fix it.
Your Club Isn’t Generic — Your Ads Shouldn’t Be
Your club has a personality, and your ads should reflect it. Use localisation and speak directly to your community. Instead of “Join Our Gym Today,” try “Parramatta locals — join this week and train for $0 upfront.” People engage with ads that feel relevant.
Showcase What Makes You Unique
Highlight your facilities, your trainers and your members. Authentic content consistently performs better than stock photography. A 20-second video tour of your gym or a member success story will connect with viewers and build trust.
Speak to Your Audience’s Needs
Don’t just advertise features; focus on benefits. “State-of-the-art equipment” is less compelling than “Everything you need to feel stronger and healthier.” Speak their language, not industry jargon.
Target and Measure Properly
Even great ads fail if shown to the wrong people. Combine local targeting with proper conversion tracking so you know what’s working. Focus on metrics like leads, memberships and cost per acquisition rather than likes and comments.
Refresh Your Creative Regularly
Audiences get ad fatigue. Update your creative every few months with new images or testimonials to maintain interest.
Stop blending in and start standing out. At Breaden Media, we craft personalised ad campaigns designed to highlight your club’s unique appeal and drive results.
