At Breaden Media, we create professional social media content plans that give your team the tools and direction needed to post with confidence. Instead of leaving you guessing, we provide a clear roadmap of what to post, when to post, and how to present it—so your team can focus on creating content that feels authentic to your brand.
Without a strategy, social media can become inconsistent, reactive, or forgotten altogether. A content plan provides structure and guidance, making sure every post supports your business goals and strengthens your online presence.
Our content plans are built around:
Custom strategies – tailored to your industry, audience, and business objectives.
Collaborative content creation – we provide scripts, caption ideas, and creative direction while your team captures the real-life moments that bring your brand to life.
Content calendars – scheduled frameworks that keep your socials consistent and active.
Engagement-focused ideas – content designed to build community, promote offers, and generate enquiries.
Growth-driven insights – structured plans that evolve as your business and audience grow.
Discovery: We understand your business goals, target market, and available resources.
Content Strategy: We map out post themes, storytelling angles, and engagement tactics.
Content Calendar: We deliver a monthly or quarterly posting schedule with clear direction.
Creative Guidance: Your team captures photos and videos—we provide scripts, caption frameworks, and design direction so everything stays on-brand and effective.
Review & Optimisation: We evaluate performance and adjust future plans for stronger results.
From gyms and fitness studios to service-based businesses, our social media content plans are designed for brands that want consistency without the overwhelm.
For gyms and fitness professionals, we work with managers and staff to showcase member success, highlight promotions, and create community-driven content that feels authentic. For service businesses, we provide strategies that help teams produce content that educates, informs, and builds trust with customers.
By combining our strategic direction with your team’s on-the-ground knowledge, we ensure your social media stays authentic, professional, and results-focused.
