At Breaden Media, we develop comprehensive campaign strategies that give your marketing direction, structure, and focus. A great campaign is more than just ads—it’s a plan that aligns with your business goals, speaks to your audience, and delivers measurable growth.
Whether you’re running Google Ads, Meta Ads, or a full multi-channel campaign, we create strategies that maximise your return on investment and keep your marketing on track.
Without a clear plan, marketing can quickly become a guessing game. A well-defined campaign strategy ensures your budget is invested wisely, your message is consistent, and your ads are targeting the right people.
Our campaign strategies are built around:
Clear objectives – defining what success looks like (leads, memberships, sales, or brand awareness).
Audience insights – understanding who your ideal customer is and how to reach them.
Channel selection – choosing the right platforms (Google, Meta, YouTube, etc.) to meet your goals.
Messaging frameworks – building compelling offers and creative that resonate with your audience.
Data-driven decision-making – using analytics and performance data to guide ongoing improvements.
Discovery: We learn about your business, goals, and target market.
Research: We analyse competitors, trends, and your current marketing activity.
Strategy Development: We design a campaign roadmap, including channel mix, ad structures, and messaging direction.
Implementation Support: We help execute your campaigns with hands-on management or provide your team with the framework to do so.
Optimisation & Reporting: Strategies evolve—our insights ensure your campaigns continue to improve over time.
From gyms and fitness studios to service-based businesses, our campaign strategy services are tailored to brands that want clarity and direction in their marketing.
For gyms and fitness professionals, we create strategies that drive new membership enquiries, boost retention, and maximise seasonal promotions. For service businesses, we design plans that increase bookings, generate consistent leads, and give your brand a competitive edge.
No matter your industry, our strategies focus on long-term growth, sustainable ROI, and clear, measurable results.
